Creative Digital Branding

• Credit value: 30 credits at Level 7
• Convenors: Charlie Campbell and Michele Di Prete
• Assessment: a 2000-word essay or critique (30%), a three minute final project pitch (10%) and a social media campaign plan which includes a pilot video and a 2500-3000-word report (60%)

In this module you will gain practical analytical skills in digital branding as well as experience in sparking your creativity, with workshops in interactive storytelling, content production and visual creation.

Throughout the module you will author and create original content for branded campaigns. Together we will approach hands-on activities such as content production, strategic messaging, video creation, production and editing emphasising strategic creativity to drive brand goals.

This module provides practical experience in strategies and tactics needed to be an effective brand storyteller, including digital content created for social channels, owned media and paid advertising.

Indicative syllabus

• Creative content for digital brands
• Branding and social media
• Managing branded content
• Marketing integration
• Online brand and consumers
• Tactical social media for business
• Diversity and inclusion
• Company tracking
• Book report

By the end of this module you should be able to:

• articulate the language and context of digital media and its application across society and business
• understand the different approaches to social media marketing processes and associated tools and techniques and evaluation
• identify the definition, purpose and forms of digital branded content
• understand and evaluate the different creative approaches to branding
• articulate the link between your project and your own personal and professional development.