Food and Beverage Business Concepts

• Credit value: 15 credits at Level 5
• Convenor and tutor: Dr Thomas Kyritsis
• Assessment: an individual mood board presentation (30%) and 2000-word business concept proposal (70%)

In this module you will develop your understanding of a range of food and beverage business concepts. We will outline and evaluate the categories and components of the business concept and identify styles of menu and service. The process of concept creation to implementation including the business lifecycle will be explored. Creativity and idea generation will be a theme which runs throughout the module.

Indicative syllabus

• Categories, components and evaluation of food and beverage business concepts
• Styles of food and beverage service
• The menu - structure and design
• Creativity and idea generation
• Implementation of the menu into the food and beverage concept
• The food and beverage business lifecycle and product development process

By the end of this module, you will be able to:

• apply principles of food and beverage management to business concepts and real-life situations
• assess and evaluate categories and current trends in business concepts
• critically appraise a range of food and beverage menus and service styles
• examine and synthesise existing food and beverage models in the creation of new business themes, products and processes
• evaluate the business lifecycle from concept to implementation.