Business Project

• Credit value: 30 credits at Level 6
• Convenor: Professor Muthu De Silva (interim)
• Tutor: Doyin Olorunfemi
• Prerequisites: Management Studies I and Management Studies II
• Assessment: a 2000-word individual market research report (30%) and a 3000-word individual business plan (70%)

This practically-led module is introduced as an alternative to the dissertation. It provides an opportunity for you to develop a viable business plan for:

• establishing a new business venture, or
• introducing innovation (e.g. a new product, service, process, business or project development) in an established organisation.

This involves gathering and analysing relevant information/data from potential customers, and researching competitors, suppliers and micro/macro environments as well as the strengths and weaknesses of your own resources/circumstances to start a business/introduce innovation. Hence, this module will be of value to future entrepreneurs whether in start-ups or corporate settings.

Throughout, you will be mentored by experienced business tutors.

Indicative syllabus

• The new business planning process and format
• Researching internal and external environment
• Developing the business concept
• Developing the marketing plan
• Developing the operation plan
• Developing the financial plan

By the end of this module, you will be able to:

• develop a viable business plan for establishing a new business venture or introducing innovation in an established organisation
• discover and/or create opportunities to generate value with and for potential customers
• conduct research necessary to gain in-depth knowledge required to develop a business plan
• devise a marketing plan to generate value to customers
• design a plan to operationalise a business model
• develop a financial plan for a business.