Business Model Innovation

• Credit value: 15 credits at Level 7
• Convenor and tutor: Dr Chunjia Han
• Assessment: a 3500-word individual report (100%)

Business model innovation is about creating value, for companies, customers and society. It is about replacing outdated models. In this module you will gain a deep insight into the nature of business models. We will discuss traditional and bleeding-edge models and their dynamics, innovation techniques, how to position business models within an intensely competitive landscape and how to lead the redesign of existing business models.

Indicative syllabus

• Innovating business models
• Frontstage innovation of business models
• Value proposition canvas for business model innovation
• Frontstage-driven shift of business models
• Business model innovation driven by marketing strategy
• Backstage innovation of business models
• Backstage-driven shift of business models
• Business model innovation driven by profit strategy
• Business lifetime value

By the end of this module, you will:

• have an understanding of different types of business models
• be able to understand and discuss the principal challenges related to each type of business model innovation
• be able to apply concepts, models and tools in generating value from different business model innovations
• have developed skills to change or shift existing businesses for business model innovation.