E-business

• Credit value: 15 credits at Level 5
• Convenor: Dr Carl Barton
• Assessment: two online quizzes (50% each)

In this module we introduce you to the basic concepts and challenges of e-business and e-commerce. We will cover both the technical and management (operational, tactical and strategic) aspects of successful e-business as well as business strategies and technologies involved in the design and deployment of business on the internet and World Wide Web. We also discuss methods for evaluating user needs.

Indicative syllabus

• Revenue models
• Building a web presence
• Mobile commerce
• Social commerce
• Marketing and advertising
• Infrastructure

By the end of this module, you will be able to:

• discuss modern computing infrastructures from the perspective of the internet and organisations
• discuss and explain theoretical and practical issues of conducting business over the internet and the web
• reflect on general principles revealed through practical exploration of specific tools, techniques and methods in e-business.