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Digital Media

BA (Hons)

Application options include:

Full-time Part-time
On campus
With or without Foundation Year

Course Overview

This BA Digital Media is ideal if you are keen to gain knowledge and skills of the most recent advances relating to digital media and culture: from wearable technologies and artificial intelligence, to social media influencers and algorithmic bias.

Why choose this course?

  • This course gives you the opportunity to follow your interests and career aspirations pursuing the subject of digital media more deeply or specialising further on a pathway related to either culture, creative practice, marketing or business analytics.
  • Whether you study towards the BA Digital Media or one of its pathways, you will develop valuable practical skills and broad yet highly transferable knowledge relating to digital media, and suited to the twenty-first-century context.
  • You will not only explore digital media theories with leading scholars and practitioners, but also learn how to become a digital media professional.

What you will learn

You can study towards a BA Digital Media or follow a pathway of particular modules to finish with one of the following awards:

  • BA Digital Media and Culture: combining digital media studies with media and cultural theory as well as learning research methods
  • BA Digital Media and Creative Practice: combining digital media studies with professional development and applied creative practice, for example in social media, digital design, video editing or journalistic writing
  • BA Digital Media with Marketing: combining digital media studies with selected marketing modules taught by the Birkbeck Business School
  • BA Digital Media with Business Analytics: combining digital media studies with selected business analytics modules taught by the Birkbeck Business School

By the end of your studies, you will be equipped to work across a range of professional and creative settings where knowledge of digital media is in high demand. You will also be very well prepared for further academic study on a postgraduate course. 

How you will learn

You will be taught in highly interactive classes with students from different walks of life who bring together interesting professional working experiences and different cultural and educational backgrounds. 

You will engage in lectures, seminars and practical workshops where you can experiment across multiple arts and media forms, devices and platforms to gain an essential portfolio of skills needed for contemporary media and creative work. These classes are complemented by guest lectures to give you important insights into the professional world of digital media, creative arts and entrepreneurship, so you can understand the demands and possibilities they offer.

This course is available to study full- or part-time. It has an evening timetable with classes taking place in the evening.

Foundation Year

If you opt for the Foundation Year route, this will fully prepare you for undergraduate study. It is ideal if you are returning to study after a gap, or if you have not previously studied the relevant subjects, or if you didn't achieve the grades you need for a place on your chosen undergraduate degree.

Discover the career opportunities available by taking Digital Media (BA (Hons)).

Key information and modules

Find another course:

Highlights

  • In media and cultural studies, Birkbeck fosters an especially research-intensive environment. We offer an extensive portfolio of internationally respected courses that span a variety of academic disciplines and engage with the latest ideas and techniques in journalism, media and cultural theory, arts policy and management, film and television studies, creative marketing, digital culture and East Asian cultural studies.
  • Attend our dynamic programme of seminars, events and guest lectures organised by affiliated research centres and networks such as Birkbeck Interdisciplinary Research in Media and Culture, the Birkbeck Institute for the Moving Image and the Vasari Research Centre for Art and Technology.
  • Make yourself at home in our Bloomsbury campus, which includes facilities such as the award-winning Birkbeck Cinema, the Peltz Gallery, and computer labs equipped with video editing, print layout and web design software packages.
  • Learn from leading academic researchers in the field such as Scott Rodgers, Joel McKim, Rebekah Cupitt, Robert Topinka and Professor Tim Markham. Acquire up-to-date skills and knowledge from experienced industry practitioners at the heart of London's global media industry.
  • Birkbeck was ranked as one of the top four universities in the UK for its Art and Design research in the 2021 Research Excellence Framework.
Come and meet us Request a prospectus Contact us

Birkbeck makes all reasonable efforts to deliver educational services, modules and programmes of study as described on our website. In the event that there are material changes to our offering (for example, due to matters beyond our control), we will update applicant and student facing information as quickly as possible and offer alternatives to applicants, offer-holders and current students.

Most of our courses are taught in the evenings, however some of our courses offer a daytime timetable. Where there is an option to attend daytime teaching sessions, this is stated in the Key Information section under Attendance.

  • Entry Requirements Entry Requirements

    Entry Requirements

    We welcome applicants without traditional entry qualifications as we base decisions on our own assessment of qualifications, knowledge and previous work experience. We may waive formal entry requirements based on judgement of academic potential.

    For part-time courses, standard requirements are a minimum of two A-levels or equivalent.

    UCAS tariff points

    • 3 years full-time: 104 points (e.g. A-levels BCC)
    • 4 years full-time with Foundation Year: 48 points

    The UCAS tariff score is applicable to you if you have recently studied a qualification that has a UCAS tariff equivalence. UCAS provides a tariff calculator for you to work out what your qualification is worth within the UCAS tariff.

    Foundation year degrees

    Our 'with Foundation Year' route is designed to give you extra support as it provides you with an additional year (full-time) or two years (part-time) of supported study. This is an ideal route if you are returning to study after a gap, or if you have not previously studied this subject, or if you did not achieve the grades you need for a place on this degree. 

    Once you successfully complete your Foundation Year studies, you will automatically advance onto the main degree. 

    Alternative entry routes

    Pearson BTEC Level 3 National Extended Diploma: DMM

    English language requirements

    If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests. We also accept other English language tests.

    If you don’t meet the minimum English language requirements,  or see our international study skills page for more details of how we can help.

    Visit the International section of our website to find out more about our English language entry requirements and relevant requirements by country.

    Visa and funding requirements

    If you are not from the UK and you do not already have residency here, you may need to apply for a visa.

    The visa you apply for varies according to the length of your course:

    • Courses of more than six months' duration: Student visa
    • Courses of less than six months' duration: Standard Visitor visa

    International students who require a Student visa should apply for our full-time courses as these qualify for Student visa sponsorship. If you are living in the UK on a Student visa, you will not be eligible to enrol as a student on Birkbeck's part-time courses (with the exception of some modules).

    For full information, read our visa information for international students page.

    Please also visit the international section of our website to find out more about relevant visa and funding requirements by country.

    Please note students receiving US Federal Aid are only able to apply for in-person, on-campus programmes which will have no elements of online study.

    Credits and accredited prior learning (APL)

    If you have studied at university (or have an HND or Foundation Degree), you may have accumulated credits through the modules you studied. It may be possible to transfer these credits from your previous study to Birkbeck or another institution.

  • Fees Fees

    Fees

    Digital Media BA (Hons): 4 years part-time, on campus, starting in academic year 2025-26

    Academic year 2025–26, starting October 2025

    Part-time home students: £7,145 per year
    Part-time international students: £13,545 per year

    Digital Media BA (Hons): 3 years full-time, on campus, starting in academic year 2025-26

    Academic year 2025–26, starting October 2025

    Full-time home students: £9,535 per year
    Full-time international students: £18,060 per year

    Digital Media with Foundation Year BA (Hons): 6 years part-time, on campus, starting in academic year 2025-26

    Academic year 2025–26, starting October 2025

    Part-time home students, Year 1&2: £4,765 per year
    Part-time international students, Year 1&2: £9,030 per year
    Part-time home students, Year 3+: £7,145 per year
    Part-time international students, Year 3+: £13,545 per year

    Digital Media with Foundation Year BA (Hons): 4 years full-time, on campus, starting in academic year 2025-26

    Academic year 2025–26, starting October 2025

    Full-time home students: £9,535 per year
    Full-time international students: £18,060 per year

    Students are charged a tuition fee in each year of their course. Tuition fees for students continuing on their course in following years may be subject to annual inflationary increases. For more information, please see the College Fees Policy.

    If you’ve studied at Birkbeck before and successfully completed an award with us, take advantage of our Lifelong Learning Guarantee to gain a discount on the tuition fee of this course.

    Tuition fee and maintenance loans

    Eligible full-time and part-time students from the UK don’t have to pay any tuition fees upfront, as government loans are available to cover them.

    Maintenance loans are also available for eligible full-time and part-time UK students, to assist with covering living costs, such as accommodation, food, travel, books and study materials. The amount you receive is means-tested and depends on where you live and study and your household income.

    Find out more about tuition fee and maintenance loans for full-time and part-time students at Birkbeck.

    Discover the financial support available to you to help with your studies at Birkbeck.

    International scholarships

    We provide a range of scholarships for eligible international students, including our Global Future Scholarship. Discover if you are eligible for a scholarship.

  • Teaching and Assessment Teaching and Assessment

    Teaching

    At Birkbeck, most of our courses are taught in the evening and all of our teaching is designed to support students who are juggling evening study with work and other commitments. We actively encourage innovative and engaging ways of teaching, to ensure our students have the best learning experience.

    Teaching may include formal lectures, seminars, and practical classes and tutorials. Formal lectures are used in most degree programmes to give an overview of a particular field of study. They aim to provide the stimulus and the starting point for deeper exploration of the subject during your own personal reading. Seminars give you the chance to explore a specific aspect of your subject in depth and to discuss and exchange ideas with fellow students. They typically require preparatory study.

    In addition, you will have access to pastoral support via a named Personal Tutor.

    Methods of teaching on this course

    Teaching is mainly via small, highly interactive classes, including lectures, seminars, small-group work, discussion groups, tutorials, creative workshops, practical demonstrations, training and experimentation, guest lectures and media-related tours and online platforms.

    The Foundation Year is composed mainly of interactive lectures for large groups and tutorial-style classes that support the development of knowledge, skills, confidence and self-awareness.

    Teaching hours

    Our evening hours are normally between 6pm and 9pm (6-7.30pm and 7.30-9pm). Some programmes also offer teaching during the day and this will be clearly signposted to you where it is available.

    On our taught courses, you will have scheduled teaching and study sessions each year. Scheduled teaching sessions may include lectures, seminars, workshops or laboratory work. Depending on the modules you take, you may also have additional scheduled academic activities, such as tutorials, dissertation supervision, practical classes, visits and field trips. On our taught courses, the actual amount of time you spend in the classroom and in contact with your lecturers will depend on your course, the option modules you select and when you undertake your final-year project (if applicable).

    Alongside your contact hours, you will also undertake assessment activities and independent learning outside of class. The amount of time you need to allocate to study both for taught sessions (this might include online sessions and/or in-person sessions) and personal study will depend on how much you are studying during the year and whether you are studying full time or part time.

    Birkbeck’s courses are made up of modules and allocated ‘credit’. One credit is equivalent to ten hours of learning time. Modules are usually in 15, 30 or 60 credit units. A 15-credit module will mean around 150 hours of learning, including taught sessions and independent study or group work. This is spread out over the whole period of that module and includes the time you spend on any assessments, including in examinations, preparing and writing assessments or engaged in practical work as well as any study support sessions to help you in your learning.

    On our distance-learning and blended-learning courses, discussion, collaboration and interaction with your lecturers and fellow students is encouraged and enabled through various learning technologies.

    Timetables

    Timetables are usually available from September onwards and you can access your personalised timetable via your My Birkbeck Profile online (if you have been invited to enrol).

    Indicative class size

    Class sizes vary, depending on your course, the module you are undertaking, and the method of teaching. For example, lectures are presented to larger groups, whereas seminars usually consist of small, interactive groups led by a tutor.

    Independent learning

    On our taught courses, much of your time outside of class will be spent on self-directed, independent learning, including preparing for classes and following up afterwards. This will usually include, but is not limited to, reading books and journal articles, undertaking research, working on coursework and assignments, and preparing for presentations and assessments.

    Independent learning is absolutely vital to your success as a student. Everyone is different, and the study time required varies topic by topic, but, as a guide, expect to schedule up to five hours of self-study for each hour of teaching.

    Study skills and additional support

    Birkbeck offers study and learning support to undergraduate and postgraduate students to help them succeed. Our Learning Development Service can help you in the following areas:

    • academic skills (including planning your workload, research, writing, exam preparation and writing a dissertation)
    • written English (including structure, punctuation and grammar)
    • numerical skills (basic mathematics and statistics).

    Our Disability and Dyslexia Service can support you if you have additional learning needs resulting from a disability or from dyslexia.

    Our Counselling Service can support you if you are struggling with emotional or psychological difficulties during your studies.

    Our Mental Health Advisory Service can support you if you are experiencing short- or long-term mental health difficulties during your studies.

    Assessment

    Assessment is an integral part of your university studies and usually consists of a combination of coursework and examinations, although this will vary from course to course - on some of our courses, assessment is entirely by coursework. The methods of assessment on this course are specified below under 'Methods of assessment on this course'. You will need to allow time to complete coursework and prepare for exams.

    Where a course has unseen written examinations, these may be held termly, but, on the majority of our courses, exams are usually taken in the Summer term, during May to June. Exams may be held at other times of the year as well. In most cases, exams are held during the day on a weekday - if you have daytime commitments, you will need to make arrangements for daytime attendance - but some exams are held in the evening. Exam timetables are published online.

    Find out more about assessment at Birkbeck, including guidance on assessment, feedback and our assessment offences policy.

    Methods of assessment on this course

    Depending on the module, assessment includes essays, professional writing such as marketing plans and social media strategies, digital media design production and experimentation such as in videoing, blogging, podcasting and web design.

  • Careers and employability Careers and employability

    Careers and employability

    On successfully completing this digital media course, you will have gained an array of valuable transferable skills including:

    • the ability to work as part of a team
    • high-level oral and written communication skills in English
    • research skills
    • skills in evaluating and assessing types of information
    • the ability to present yourself and an argument
    • transferable applied knowledge in working with digital media devices, software and platforms.

    Our graduates go on to a range of careers. Some work directly in the media or the wider cultural and creative industries, for example in digital design and management, film and television, curatorial practice, news media, online publishing, magazines, trade publications or public relations.

    Others deploy their transferable skills and knowledge in other fields, such as cultural and educational institutions, public policy or professional communications. We also provide first-rate preparation for those students interested in postgraduate academic study, such as on our MA Digital Media Culture, MA Digital Media Design, or MA Digital Media Management.

    We offer a comprehensive careers service - Careers and Enterprise - your career partner during your time at Birkbeck and beyond. At every stage of your career journey, we empower you to take ownership of your future, helping you to make the connection between your experience, education and future ambitions.

  • How to apply How to apply

    How to apply

    You apply via UCAS for our full-time undergraduate courses or directly to Birkbeck for our part-time undergraduate courses.

    Full-time (UCAS entry)

    If you are applying for a full-time undergraduate course at Birkbeck, you have to apply through the Universities and Colleges Admissions Service (UCAS). To apply, go to the UCAS website and click on ‘Sign in’. You will have to register, giving UCAS a few personal details, including your name, address and date of birth, and then you can start working on your application.

    The first UCAS deadline is in January, and the majority of university applications through UCAS are made by then. Find the exact deadline date on the UCAS website. We welcome applications outside of the UCAS deadlines, so you can still apply through UCAS after the January deadline, depending on the availability of places. We also take late applications via the UCAS Clearing system in August.

    Part-time

    If you are applying for a part-time undergraduate course (4 or 6 year), you apply directly to Birkbeck by using the Apply now button. You will need to prove your identity when you apply - read more about suitable forms of identification.

    You apply directly to Birkbeck for this course, using the online application link. Please note that online application will open in September.

    When to apply

    You are strongly advised to apply now, to ensure there are still places on your chosen course and to give you enough time to complete the admissions process, to arrange funding and to enrol.

    You don't need to complete your current programme of study before you apply - Birkbeck can offer you a place that is conditional on your results.

    You will also receive information about subject-specific induction sessions over the summer.

    Help and advice with your application

    Get all the information you need about the application, admission and enrolment process at Birkbeck.

    Our online personal statement tool will guide you through every step of writing the personal statement part of your application.

    Apply for your course

    Apply for your course using the apply now button in the key information section.

Visit the School of Creative Arts, Culture and Communication

Related courses

Course structure

Course structure listing

Course structure and modules for Digital Media BA (Hons): 4 years part-time, on campus, starting October 2025

For each pathway you must complete modules worth a total of 360 credits.

BA Digital Media

  • Year 1: a core module and one Level 4 option from list A/B and one from a College-wide choice
  • Year 2: a compulsory module and two Level 5 options from list A/B
  • Year 3: two Level 6 options from list A/B and one from a College-wide choice
  • Year 4: a final-year project and one Level 6 option from list A/B and one from a College-wide choice

BA Digital Media and Culture

  • Year 1: a core module, a compulsory module and one Level 4 option from a College-wide choice
  • Year 2: a compulsory module and one Level 4 and one Level 5 option from list A/E
  • Year 3: a compulsory module, one Level 5 option from a College-wide choice and one Level 6 option from list A/B
  • Year 4: a final-year project and one Level 6 option from list A/E and one from a College-wide choice

BA Digital Media and Creative Practice

  • Year 1: a core module, one Level 4 option from list B and one from a College-wide choice
  • Year 2: two compulsory modules and one Level 4 option module from list A/B
  • Year 3: a compulsory module and one Level 5 option from list A/B and one from a College-wide choice
  • Year 4: a final-year project and one Level 6 option from list A/E and one from a College-wide choice

BA Digital Media with Marketing

  • Year 1: a core module, two compulsory modules and one Level 4 option from list A/B/E
  • Year 2: two compulsory modules, one Level 4 option from list A/B and one Level 5 option from list C
  • Year 3: two Level 5 options from lists A/B and A/B/E and one Level 6 option from list A/B
  • Year 4: a final-year project, two compulsory modules and one Level 6 option from list A/B/E

BA Digital Media with Business Analytics

  • Year 1: a core module and two Level 4 options from lists D and A/B/E
  • Year 2: a compulsory module, one Level 4 option from list A/B and one Level 5 option from list D
  • Year 3: two Level 5 options from lists A/B and A/B/E and one Level 6 option from list A/B
  • Year 4: a final-year project, a compulsory module and one Level 6 option from list A/B/E
All pathways - core module
BA Digital Media - compulsory module
BA Digital Media and Culture - compulsory modules
BA Digital Media and Creative Practice - compulsory modules
BA Digital Media with Marketing - compulsory modules
BA Digital Media with Business Analytics - compulsory modules
Indicative Level 4 option modules - list A
Indicative Level 4 option modules - list B
Indicative Level 4 option modules - list C
Indicative Level 4 option modules - list D
Indicative Level 4 option modules - list E
Indicative Level 5 option modules - list A
Indicative Level 5 option modules - list B
Indicative Level 5 option modules - list C
Indicative Level 5 option modules - list D
Indicative Level 5 option modules - list E
Indicative Level 6 option modules - list A
Indicative Level 6 option modules - list B
Indicative Level 6 option modules - list C
Indicative Level 6 option modules - list D
Indicative Level 6 option modules - list E
BA Digital Media project

Course structure and modules for Digital Media BA (Hons): 3 years full-time, on campus, starting October 2025

For each pathway you must complete modules worth a total of 360 credits.

BA Digital Media

  • Year 1: a core module, two Level 4 options from list A/B and one from a College-wide choice
  • Year 2: a compulsory module, two Level 5 options from list A/B and one from a College-wide choice
  • Year 3: a final-year project, two Level 6 options from list A/B and one from a College-wide choice

BA Digital Media and Culture

  • Year 1: a core module, a compulsory module and one Level 4 option from list A/E and one from a College-wide choice
  • Year 2: two compulsory modules, one Level 5 option from list A/E and one from a College-wide choice
  • Year 3: a final-year project, two Level 6 options from lists A/B and A/E and one from a College-wide choice

BA Digital Media and Creative Practice

  • Year 1: a core module, one Level 4 option from lists B and A/B and one from a College-wide choice
  • Year 2: two compulsory modules, one Level 5 option module from list A/B and one from a College-wide choice
  • Year 3: a final-year project, one Level 6 option from list A/B and one from a College-wide choice

BA Digital Media with Marketing

  • Year 1: a core module, two compulsory modules and two Level 4 options from lists A/B and A/B/E
  • Year 2: two compulsory modules and three Level 5 options from lists C, A/B and A/B/E
  • Year 3: a final-year project, two compulsory modules and two Level 6 options from lists A/B and A/B/E

BA Digital Media with Business Analytics

  • Year 1: a core module and three Level 4 options from lists D, A/B and A/B/E
  • Year 2: a compulsory module and three Level 5 options from lists D, A/B and A/B/E
  • Year 3: a final-year project, a compulsory module and two Level 6 options from lists A/B and A/B/E
All pathways - core module
BA Digital Media - compulsory module
BA Digital Media and Culture - compulsory modules
BA Digital Media and Creative Practice - compulsory modules
BA Digital Media with Marketing - compulsory modules
BA Digital Media with Business Analytics - compulsory modules
Indicative Level 4 option modules - list A
Indicative Level 4 option modules - list B
Indicative Level 4 option modules - list C
Indicative Level 4 option modules - list D
Indicative Level 4 option modules - list E
Indicative Level 5 option modules - list A
Indicative Level 5 option modules - list B
Indicative Level 5 option modules - list C
Indicative Level 5 option modules - list D
Indicative Level 5 option modules - list E
Indicative Level 6 option modules - list A
Indicative Level 6 option modules - list B
Indicative Level 6 option modules - list C
Indicative Level 6 option modules - list D
Indicative Level 6 option modules - list E
BA Digital Media project

Course structure and modules for Digital Media with Foundation Year BA (Hons): 6 years part-time, on campus, starting October 2025

Our part-time Foundation Year degrees allow you to spread out your Foundation Year studies over two years. As the 'Foundation Year' is made up of 120 credits, as a part-time student you can take 60 credits in each of your first and second years before starting the main four-year BA Digital Media. This means that you can take six years to complete the part-time degree with Foundation Year.

In Foundation Year 1 you take two core modules and in Foundation Year 2 you take one core module and choose one option module.

If you successfully complete these modules, you will automatically advance on to our four-year, part-time, evening study BA Digital Media.

Foundation Year 1 core modules
Foundation Year 2 core module
Foundation Year 2 option modules

Course structure and modules for Digital Media with Foundation Year BA (Hons): 4 years full-time, on campus, starting October 2025

For the Foundation Year, you undertake three core modules and choose one option module: either The Arts: Questioning the Contemporary World or a language module.

If you successfully complete these modules, you will automatically advance on to our three-year, full-time, evening study BA Digital Media.

Foundation Year core modules
Foundation Year option modules