Business Week 2014: From London to Rio - The business and politics of mega sport events
When:
—
Venue:
Birkbeck Main Building, Malet Street
Every year Birkbeck’s School of Business, Economics and Informatics hosts a Business Week, a week of debate and discussion on a key issue of public and business concern. This year’s theme ‘From London to Rio – the business and politics of mega sport events’ showcases current research and debate on the management, psychological and economic legacies of sporting events.
From the impact of digital communications to the application of sporting lessons to improve your business performance, Birkbeck will be delivering an exciting series of lectures and interactive panels. Our academics and keynote speakers will provide insight and commentary as well as posing thought-provoking questions on the legacy of sporting events.
We will also be showing three excellent films, all with a Brazilian theme along with a live screening of England’s final group match.
Each of our academic departments has a dedicated day focusing on this year’s theme:
- Monday 23 June: Computer Science and Information Technology
- Tuesday 24 June: Organizational Psychology
- Wednesday 25 June: Economics, Mathematics and Statistics
- Thursday 26 June: Management
Please see the Business Week programme for details of all the events on offer and to book your place. All events are free to attend with tickets sent after online registration. You may also register on behalf of two friends or colleagues whilst booking.
For updates and commentary follow the Business Week on @BirkbeckBEI and #bbkbizweek
Follow the Birkbeck Sport Business Centre @Birkbecksport
The following are summary snapshots of the presentations of the keynote speakers:
Monday 23 June - Richard Ayers - The impact of digital technology and social media in sport.
Richard discusses the use of digital media in the marketing of sport events in an article in The Guardian on the 4th June 2014.
Tuesday 25 June - Adrian Moorhouse - What can business learn from sport?
In this keynote address, Adrian Moorhouse, Olympic gold medallist and managing director of Lane 4, will address concepts within sport psychology and organizational psychology.
Wednesday 25 June - Neale Coleman CBE - Economics regeneration and the impact of major sporting events
Keynote address given by Neale Coleman, Deputy Chair of the London Legacy Development Corporation. Neale will focus on the extent to which the London olympics has acted as a catalyst for stimulating economic development, particularly in East London.
Thursday 26 June - David Bernstein CBE - from club to country: a twenty-year journey in football
In this presentation, David reflects on his twenty-year journey through football, from club, to mega-stadium management, to governing body. In particular he will discuss the challenges faced by directors and chairs of football organisations who wish to pursue a progressive agenda based on sound financial management principles and good governance practice in the highly unstable world of sport business, sport politics and sport governance.
Contact name:
BEI Events and Communications team