Dr Peter Trim

Positions held:

Reader in Marketing and Security Management, Birkbeck Business School

Email

Birkbeck: p.trim@bbk.ac.uk
p.trim@bbk.ac.uk

Supervision and teaching
Supervision and teaching

Teaching

Teaching modules
- International Marketing (BUMN094H5)
- Principles of Marketing (Undergraduate) (BUMN144H4)
- Marketing Strategy (MOMN044H6)
Publications
Publications
Article
- Trim, Peter R.J. and Lee, Y.-I. and Vu, A. (2023) Insights into how Vietnamese retailers utilize social media to facilitate knowledge creation through the process of value co-creation. Future Internet 15 (4), pp. 123. ISSN 1999-5903.
- Trim, Peter R.J. and Lee, Y.-I. (2022) Combining sociocultural intelligence with Artificial Intelligence to increase organizational cyber security provision through enhanced resilience. Big Data and Cognitive Computing 6 (4), pp. 110. ISSN 2504-2289.
- Lee, Y.-I. and Trim, Peter R.J. (2022) Enhancing marketing provision through increased online safety that imbues consumer confidence: coupling AI and ML with the AIDA Model. Big Data and Cognitive Computing 6 (3), pp. 1-21. ISSN 2504-2289.
- Lee, Y.-I. and Vu, A. and Trim, Peter R.J. (2022) Millennials and repurchasing behaviour: a collectivist emerging market. International Journal of Retail & Distribution Management 50 (5), pp. 561-580. ISSN 0959-0552.
- Trim, Peter R.J. (2021) How B2B marketers interact with customers and develop knowledge to produce a co-owned marketing strategy. Journal of Business & Industrial Marketing 36 (10), pp. 1943-1955. ISSN 0885-8624.
- Trim, Peter R.J. and Lee, Y.-I. (2021) The global cyber security model: counteracting cyber attacks through a resilient partnership arrangement. Big Data and Cognitive Computing 5 (3), pp. e32. ISSN 2504-2289.
- Trim, Peter R.J. and Lee, Y.-L. (2019) The role of B2B marketers in increasing cyber security awareness and influencing behavioural change. Industrial Marketing Management 83, pp. 224-238. ISSN 0019-8501.
- Trim, Peter R.J. and Lee, Yang-Im (2019) Cyber security, communication and risk management. Sécurité & Stratégie 32 (April), pp. 26-31. ISSN 2101-4736.
- Lee, Y.-I. and Trim, Peter R.J. (2019) Refining brand strategy: Insights into how the “informed-poseur” legitimizes purchasing counterfeits. Journal of Brand Management 26 (5), pp. 595-613. ISSN 1350-231X.
- Lee, Y.-I. and Trim, Peter R.J. (2015) An exploratory study of how a Korean chaebol’s learning culture facilitates customer service. Journal of Global Scholars of Marketing Science 25 (4), pp. 338-357. ISSN 2163-9159.
- Lee, Y.I. and Trim, Peter R.J. (2013) An explanation of how a collectivist culture underpins the marketing strategy process in Japanese and South Korean electronics companies. Journal of Global Scholars of Marketing Science 23 (3), pp. 314-337. ISSN 2163-9159.
- Lee, Y.I. and Trim, Peter R.J. (2012) How mutuality reinforces partnership development: Japanese and Korean marketing perspectives. Industrial Marketing Management 41 (5), pp. 770-779. ISSN 0019-8501.
- Lee, Y.I. and Trim, Peter R.J. and Upton, J. and Upton, D. (2009) Large emergency-response exercises: qualitative characteristics - a survey. Simulation & Gaming 40 (6), pp. 726-751. ISSN 1046-8781.
- Trim, Peter R.J. and Jones, N.A. and Brear, K. (2009) Building organisational resilience through a designed-in security management approach. Journal of Business Continuity & Emergency Planning 3 (4), pp. 345-355. ISSN 1749-9216.
- Trim, Peter R.J. and Lee, Y.I. (2009) Negotiation oriented simulation exercises that incorporate business continuity and international security. On The Horizon 17 (4), pp. 378-387. ISSN 1074-8121.
- Lee, Y.-I. and Trim, Peter R.J. (2008) Placing the Japanese retail sector in context: issues for marketers in overseas companies. Business Strategy Series 9 (5), pp. 243-248. ISSN 1751-5637.
- Lee, Y.I. and Trim, Peter R.J. (2008) Entering the South Korean market: a marketing planning process for marketers based in overseas companies. Business Strategy Series 9 (5), pp. 272-278. ISSN 1751-5637.
- Trim, Peter R.J. and Lee, Y.I. (2008) The link between cultural value systems and strategic marketing: unlocking the mindset of Japanese and South Korean managers. Cross Cultural Management: An International Journal 15 (1), pp. 62-80. ISSN 1352-7606.
- Trim, Peter R.J. and Lee, Y.I. (2008) A strategic approach to sustainable partnership development. European Business Review 20 (3), pp. 222-239. ISSN 0955-534X.
- Trim, Peter R.J. and Lee, Y.I. (2008) A strategic marketing intelligence and multi-organisational resilience framework. European Journal of Marketing 42 (7-8), pp. 731-745. ISSN 0309-0566.
- Trim, Peter R.J. and Lee, Y.-I. (2007) Placing organizational learning in the context of strategic management. Business Strategy Series 8 (5), pp. 335-342. ISSN 1751-5637.
- Lee, Y.-I. and Trim, Peter R.J. (2006) Placing customer service strategy in the context of a vertical marketing system. Strategic Change 15 (7/8), pp. 331-339. ISSN 1086-1718.
- Lee, Y.-I. and Trim, Peter R.J. (2006) Retail marketing strategy: the role of marketing intelligence, relationship marketing and trust. Marketing Intelligence and Planning 24 (7), pp. 730-745. ISSN 0263-4503.
- Trim, Peter R.J. and Lee, Yang-Im (2006) Vertically integrated organizational marketing systems: a partnership approach for retailing organizations. Journal of Business and Industrial Marketing 21 (3), pp. 151-163. ISSN 0885-8624.
- Trim, Peter R.J. (2005) Managing computer security issues: preventing and limiting future threats and disasters. Disaster Prevention and Management 14 (4), pp. 493-505. ISSN 0965-3562.
- Trim, Peter R.J. (2005) The integrated strategic purchasing and focused outsourcing approach. Strategic Change 14 (7), pp. 381-390. ISSN 1086-1718.
- Trim, Peter R.J. and Pan, H. (2005) A new product launch strategy (NPLS) model for pharmaceutical companies. European Business Review 17 (4), pp. 325-339. ISSN 0955-534X.
- Trim, Peter R.J. (2004) An integrative approach to disaster management and planning. Disaster Prevention and Management 13 (3), pp. 218-225. ISSN 0965-3562.
- Trim, Peter R.J. (2004) The strategic corporate intelligence and transformational marketing model. Marketing Intelligence and Planning 22 (2), pp. 240-256. ISSN 0263-4503.
- Trim, Peter R.J. and Lee, Yang-Im (2004) Enhancing customer service and organizational learning through qualitative research. Qualitative Market Research: An International Journal 7 (4), pp. 284-292. ISSN 1352-2752.
- Trim, Peter R.J. and Lee, Yang-Im (2004) A reflection on theory building and the development of management knowledge. Management Decision 42 (3/4), pp. 473-480. ISSN 0025-1747.
- Trim, Peter R.J. (2003) Strategic marketing of further and higher educational institutions: partnership arrangements and centres of entrepreneurship. International Journal of Educational Management 17 (2), pp. 59-70. ISSN 0951-354X.
- Trim, Peter R.J. (2001) An analysis of a partnership arrangement between an institution of further education and an institution of higher education. Journal of Further and Higher Education 25 (1), pp. 107-116. ISSN 0309-877X.
Book
- Trim, Peter R.J. and Lee, Y.-I. (2022) Strategic cyber security management. London, UK: Routledge. ISBN 9781032154763.
- Trim, Peter R.J. and Lee, Y.I. (2014) Cyber security management: a governance, risk and compliance framework. Farnham, UK: Gower Publishing. ISBN 9781472432094.
- Trim, Peter R.J. and Upton, D. (2013) Cyber security culture: counteracting cyber threats through organizational learning and training. Farnham, UK: Gower Publishing. ISBN 9781409456940.
- Trim, Peter R.J. and Caravelli, J. (2009) Strategizing resilience and reducing vulnerability. New York, USA: Nova Science Publishers. ISBN 978607416937.
- Lee, Y.I. and Trim, Peter R.J. (2008) Strategic marketing decision-making within Japanese and South Korean companies. Oxford, UK: Chandos Publishing. ISBN 9781843344698.
Book Section
- Trim, Peter and Lee, Y.-I. (2023) Combining sociocultural intelligence with Artificial Intelligence to increase organizational cyber security provision through enhanced resilience. In: Trim, Peter and Lee, Y.-I. (eds.) Managing Cybersecurity Threats and Increasing Organizational Resilience. Basel, Switzerland: MDPI. pp. 203-222. ISBN 9783036596440.
- Trim, Peter R.J. and Lee, Y.-I. (2023) Managing cybersecurity threats and increasing organizational resilience. In: Trim, Peter and Lee, Y-I. (eds.) Managing Cybersecurity Threats and Increasing Organizational Resilience.. Basel, Switzerland: MDPI. pp. 1-3. ISBN 9783036596440.
- Trim, Peter R.J. (2009) Collaborative security: pointers for government representatives and corporate security personnel. In: Trim, Peter R.J. and Caravelli, J. (eds.) Strategizing Resilence and Reducing Vulnerability. Defense, Security and Strategies. New York, U.S.: Nova Science Publishers. pp. 91-101. ISBN 9781607416937.
- Trim, Peter R.J. (2009) Placing disaster management policies and practices within a stakeholder security architecture. In: Trim, Peter R.J. and Caravelli, J. (eds.) Strategizing Resilence and Reducing Vulnerability. Defense, Security and Strategies. New York, U.S.: Nova Science Publishers. pp. 213-227. ISBN 9781607416937.
- Trim, Peter R.J. and Caravelli, J. (2009) A conceptual environmental and infrastructural risk assessment model to facilitate security management at major sporting events. In: Trim, Peter R.J. and Caravelli, J. (eds.) Strategizing Resilence and Reducing Vulnerability. Defense, Security and Strategies. New York, U.S.: Nova Science Publishers. pp. 229-244. ISBN 9781607416937.
- Trim, Peter R.J. and Lee, Y.I. (2009) Open source software, information entrepreneurs and issues of national security. In: Trim, Peter R.J. and Caravelli, J. (eds.) Strategizing Resilience and Reducing Vulnerability. Defense Security and Strategies. New York, U.S.: Nova Publishers. pp. 75-90. ISBN 9781607416937.
Conference Item
- Trim, Peter R.J. and Lee, Y.-I. (2019) How business relational attributes contribute to marketing strategy development. 35 Annual IMP Conference, Relationships, Interactions and Networks in Competitive Environment, IÉSEG School of Management,, 2019, Paris, France
- Trim, Peter R.J. and Lee, Y.-I. (2019) How organizational learning reinforces interactive communication and sustainable B2B customer centred business relationships”.. 35 Annual IMP Conference, Relationships, Interactions and Networks in Competitive Environment, IÉSEG School of Management,, 2019, Paris, France
- Lee, Yang-Im and Trim, Peter R.J. (2017) How the market driving approach can create brand value through a digital platform. 2017 GIKA (Global Innovation and Knowledge) Conference, 2017, Lisbon, Portugal
Editorial
- Trim, Peter and Lee, Y.-I. (2024) Editorial. Applied Sciences 14 (10), pp. 1-5. MDPI. ISSN 2076-3417.
Monograph
- Trim, Peter R.J. and Youm, H.Y. (2015) Korea-UK initiatives in cyber security research: government, university and industry collaboration. Swindon, UK: Information Assurance Advisory Council.
- Trim, Peter R.J. and Youm, H.Y. (2014) Korea-UK collaboration in cyber security: from issues and challenges to sustainable partnership. Swindon, UK: Information Assurance Advisory Council.

Dr Peter Trim

Supervision and teaching

Teaching

Teaching modules

Publications

Article

Book

Book Section

Conference Item

Editorial

Monograph