Dr Pamela Yeow
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Overview
Overview
Biography
Dr Pamela Yeow joined the Department of Management, School of Business, Economics and Informatics at Birkbeck in September 2016 as Programme Director of the Central Saint Martins-Birkbeck MBA. This MBA is for a new type of business graduate: one who can combine creative thinking and innovation with strategic management skills. In creating a new network of leaders with hybrid skills and approaches, we ready them for a world in which agility, innovation and creativity are central to the development of new industries, products and services. The MBA was shortlisted for innovation in business education by QS-Reimagine Education in 2018.
She is also Assistant Dean - External Engagement since September 2020. Prior to joining Birkbeck, Pam was at the University of Kent.
Pam's current research is on rethinking ethical consumerism and a pilot project was funded by the Eastern Arc on understanding the differing householder roles in effecting sustainable change. More on this research can be found here.
Highlights
2020 Eastern ARC funding, Pilot project “Rethinking ethical consumerism: Understanding the differing householder roles in effecting sustainable change”
2018 QS-Reimagine Education, San Francisco “Central Saint Martins Birkbeck MBA: a hybrid, blended disruptive new MBA” (shortlisted, top 10%, business education category)
Qualifications
- PhD, University of Sheffield
- MSc , University of Surrey
- B Soc Sci (Hons), National University of Singapore
- Senior Fellow, Higher Education Academy
Administrative responsibilities
- Assistant Dean - External Engagement
- Central Saint Martins-Birkbeck MBA Programme Director
Professional activities
Advisory Board member - Inspire High - inspiring the next generation of learners
Honours and awards
- Post doctoral research fellow, JSPS, November 2001
ORCID
0000-0003-1154-2684 -
Research
Research
Research interests
- Ethical consumerism
- Multiplex networks
- Sustainable careers in creative industries
Research overview
I have several research areas that I am currently involved in.
1. Rethinking ethical consumerism
A pilot project was recently funded by the Eastern Arc, entitled “Rethinking ethical consumerism: Understanding the differing householder roles in effecting sustainable change”. This has resulted in the creation of a blogsite which details some of our findings and outputs thus far https://rethinkingethicalconsumerism.com/. As the research had to be pivoted to a online method due to the ongoing pandemic, we talked about the changes made (which transformed our project positively) here.
2. Multiplexity and networks
I have been interested in exploring the effect of multiplex (multiple overlapping) networks and leadership on group performance. In our research on academic groups, we looked at the connections between groups of academics and found that there were two dimensions that influenced group effectiveness: multiplex networks and distributed-coordinated leadership. Where networks are built across
tasks, inter-relationships develop that lead to greater group performance.3. Sustainable careers and the creative industry
As a result of my leadership of the Central Saint Martins-Birkbeck MBA, I have developed an interest in better understanding sustainable careers within creative industries. I was an invited panellist on “Arts, Creativity and Culture – Celebrating Arts Education” at the Southbank Centre, London.
Research Centres and Institutes
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Supervision and teaching
Supervision and teaching
Supervision
I welcome enquiries from prospective PhD students who are interested in undertaking research in any of my areas of research interest.
Current doctoral researchers
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AJAY MARWAHA
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KARINE HARUTYUNYAN
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SEBASTIAN BOO
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TAYYAB JAMIL
Teaching
Teaching modules
- Help To Grow: Management (BUBU071N0)
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Publications
Publications
Article
- Lehtonen, M. and Yeow, Pamela and Chew, J. (2022) Empowering change for future-making: developing agency by framing wicked problems through design. Futures 139, pp. 102952. ISSN 0016-3287.
- Gee, K. and Yeow, Pamela (2021) A hard day’s night: building sustainable careers for musicians. Cultural Trends 30 (4), pp. 338-354. ISSN 0954-8963.
- Yeow, Pamela and Dean, A. and Tucker, D. and Pomeroy, L. (2019) Group-works: exploring multiplex networks, leadership and group performance. Journal of Organizational Effectiveness: People and Performance 6 (4), pp. 227-245. ISSN 2051-6614.
- Yeow, Pamela (2019) The future of single-use plastic bags: is the end in sight?. Journal of Litter and Environmental Quality 3 (1), pp. 51-55.
- Yeow, Pamela and Dean, A. and Tucker, D. (2014) Bags for life: the embedding of ethical consumerism. Journal of Business Ethics 125 (1), pp. 87-99. ISSN 0167-4544.
- Lowe, B. and Chan Fong Yee, F. and Yeow, Pamela (2014) Price promotions and their effect upon reference prices. Journal of Product & Brand Management 23 (4/5), pp. 349-361. ISSN 1061-0421.
- Liao, Y.-y. and Soltani, E. and Yeow, Pamela (2014) What sparks quality-driven change programmes in not-for-profit service sector? Some evidence from the voluntary sector. Total Quality Management & Business Excellence 25 (11-12), pp. 1295-1317. ISSN 1478-3363.
- Tucker, D. and Yeow, Pamela and Viki, G.T. (2013) Communicating during organizational change using social accounts: the importance of ideological accounts. Management Communications Quarterly 27 (2), pp. 184-209. ISSN 0893-3189.
- Huerta, E. and Salter, S. and Lewis, P. and Yeow, Pamela (2012) Motivating employees to share their failures in knowledge management systems: anonymity and culture. Journal of Information Systems 26 (2), pp. 93-117. ISSN 0888-7985.
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Business and community
Business and community
Media
I am happy to receive enquiries from the media on the following topics:
- ethical consumerism
- multiplex networks
Outreach
2020 Eastern Arc podcast – Single use plastics and household decision-making (https://easternarc.ac.uk/podcasts/episode-8-single-use-plastics-and-household-decision-making/) (August 14th)
2020 Invited panellist (virtual), CMI's Management Transformed – Blended Working. (July 2nd)
2020 Invited panellist, Green Alliance “Ending the throwaway society”, St Martins in the Field, London.
2019 Invited panellist, “Arts, Creativity and Culture – Celebrating Arts Education”, Southbank Centre, London (https://chartered.college/arts-creativity-and-culture-celebrating-arts-education)