Football Analytics Short Course with Stats Perform

Birkbeck delivers a short course on Football Analytics using the latest performance data approaches. In collaboration with Stats Perform (the parent company of OptaPro), this has been running since April 2019, and provides an introduction to core analytical skills and concepts relevant to the professional football industry. It also focuses on the application of these concepts in day-to-day tasks and in long-term strategic planning. Students are introduced to different analytical technologies, the value of both qualitative and quantitative data, data visualisation, and best practice for applying data in a range of football performance and football business scenarios.

With the support of Stats Perform expertise, lectures are delivered by industry professionals with first-hand experience of implementing data and analytical processes within the sport. Previous students who completed the course have gone on to pursue careers in the industry, including roles at Premier League clubs and in football governance.

Football Analytics aims to develop managers who can make decisions, based on provided models, regarding both player and team valuations.

Application Process

Our Football Analytics short course is open for application.

Students who are already participating on one of Birkbeck's postgraduate programmes can also take the Football Analytics as a module.