Digitalisation and business analytics research

The Birkbeck Business School's digitalisation and business analytics theme focuses on how digital technologies (including blockchain, cloud computing, and internets of things) enhance business operations and customer relations. It explores the impact of AI and AI-based decision making, big data and social media analytics, augmented and virtual reality, cyber security, and data privacy in fostering an intelligent digital economy and society.

Our researchers uniquely blend technical understanding in AI, big data, and cyber security with an interdisciplinary critical perspective, which allows us to conduct relevant research with a variety of stakeholders in this fast-changing field.

Find an expert

Our academic staff: Abdulrahman Al-Surmi, Ammar Sammour, Chunjia Han, Alexandra Beauregard, Christine Shukis-Brown, Peter Trim, Lukas Wallrich, Mu Yang.

Related information

Become an MPhil/PhD student

Find out about applying, finding a supervisor, and the support available to undertake an MPhil/PhD in our school.

Associated teaching

Our research expertise is reflected in our course offerings: BSc Business Analytics, MSc Business Analytics, MSc Marketing Analytics and MSc Finance and Data Analytics.

Attend an event

Our school and associated research centres run a variety of events relevant to our digitalisation and business analytics research theme.

RESEARCH impacts

Our research impacts include securing funding for our projects, presenting at international conferences and workshops, and conducting consultancy projects for businesses.

The elicitation of cybersecurity narratives

Julie Gore and David Gamblin received UKRI funding for this project, which explored Bricoleur story completion, decision making, and security design.

Family business succession patterns and entrepreneurial growth

Funded by the National Natural Science Foundation of China, Chunjia Han's project explores a perspective based on socioemotional wealth change.

A collectivist approach to cyber security

What are cyber attacks, who is behind them and how can people better protect themselves against them?

Dr Peter Trim from the Birkbeck Business School discusses cyber security awareness and dealing with cyber security threats, highlighting the need for a collectivist approach involving government, industry, academia and society.

Research centres and affiliations

Members have served as editorial board members or guest editors at a wide range of journals such as Frontiers in Psychology, British Journal of Management, Sustainability, Journal of Global Information Management, Complexity, and Frontiers in Big Data.

Centre for Innovation Management Research

CIMR draws on the fields of management, law, economics and science policy, to deliver high quality research and teaching in the field of innovation and entrepreneurship.