Marketing and customer insights research
Our Marketing and Consumer Insights academic staff have a shared interest in making 'better marketing for a better world'. Our socially engaged research seeks to leverage the power of marketing and consumption to promote consumer wellbeing and create social, environmental and economic value in society.
We are highly diverse, bringing together academics with a wide spectrum of methodological expertise, from consumer experiments, surveys, to ethnography, netnography, observation and in-depth qualitative interviews. Our work addresses topical issues in the fascinating world of consumer behaviour including branding, consumer culture, consumer psychology, corporate communications, digital marketing and socially responsible behaviour.
The published work builds on social psychology, sociology, and management studies and generates thought-provoking insights that inform policy and management practice.
Find an expert
Our academic staff: Benedetta Crisafulli, Rungpaka Amy Hackley, Wendy Hein, Kevin Ibeh, Ammar Sammour, Peter Trim.
RESEARCH impacts
Our members have been awarded funding for particular projects, and regularly participate in knowledge exchange and dissemination of findings, public engagement, media appearances, blogs and events.
RESEARCH CENTRES AND affiliations
Our members are regularly connected to the below Birkbeck research centres and institutes.
We work with external research organisations such as the British Academy of Management and the London International Development Centre (LIDC), and with professional organisations such as the Chartered Institute of Marketing (CIM), the Open Society University Network (OSUN), and UN Principles of Responsible Management (PRME).
Editorially, we hold both editorships and memberships on editorial boards for publications such as the Journal of Sustainability Research, the Journal of Current Issues in Advertising, and the Journal of Customer Behaviour.
Centre for Research in Environment and Sustainability
An interdisciplinary research centre that spans the College’s three faculties and creates research and knowledge with interdisciplinary teams of researchers and practitioners.
